Branding // Logo Design

Common Cent is Saint Paul’s once-in-a-generation investment in the city’s streets and parks, made possible by a voter-approved 1% local sales tax increase. Passed in 2023, this initiative will generate nearly $1 billion over the next 20 years—funding critical repairs and transformative improvements to streets, bridges, parks, and recreational facilities.

I worked in close collaboration with the Mayor and his team to bring his vision for this initiative to life. I led the branding effort, designing the logo, and creating marketing materials that introduced Common Cent to the community in a clear, engaging, and accessible way.